I'm a PhD Candidate and Researcher at Newcastle University Business School, currently focusing on sustainability, entrepreneurship, the environment and SMEs in the UK. My academic background includes an MA in Arts, Business, and Creativity, and a BA (Hons) in Music, both from Newcastle University.
	
	During my undergraduate studies, I founded a record label and later a creative media consultancy, providing marketing and communications support for SMEs in the North East of England. These experiences led me to pursue an MA, where I explored the connection between the arts, creative industries, and business. My master's degree dissertation sparked an interest in how environmental sustainability impacts small businesses, leading to my current PhD research.

	In 2024, I was awarded a Policy Fellowship from the Newcastle University Policy Academy, enabling me to connect my research with practical policy-making in sustainable business development and environmental sustainability. This fellowship has allowed me to engage in policy discussions and contribute to evidence-based policies supporting SMEs and micro-businesses in the North East of England.

	Since 2020, I have also been a Fellow of the Royal Society of Arts (FRSA), participating in projects that deliver social benefit such as Universal Basic Income (UBI) and Creative Corridors.

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	Experience

	Doctoral Researcher @ Newcastle University Business School, 2021-Current
	Research Assistant @ NICRE, 2024-Current
	Owner and Creative Media Consultant @ Ferric Media, 2018-Current
	Marketing and Communications Associate @ Ethical Planning, 2018-Current

	Policy Fellow @ Newcastle University, 2024
	Guest Lecturer @ Newcastle University, 2024
	Research Assistant @ Newcastle University 2021-2024
	Label Owner and Music Producer @ Ferric Records, 2018-20


	Qualifications

	PhD Business and Management, 2021-Current
	PGCert Doctoral Research Training, 2021-2022
	MA Arts, Business and Creativity, 2019-2021
	BA (Hons) Music, 2016-2019


	Memberships

	Member (Student) @ ICRS, 2022-Current 
	Fellow @ The Royal Society of Arts (FRSA), 2020-Current

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